Design is one piece of it. This course is about everything that happens before design: reading a brief, finding a position, building a strategy the design has to answer to. That part is harder to teach than software, which is exactly why most courses skip it
This Branding Course Starts Before the Logo
Brand Startegy
Learn how to think beyond the visuals and build brands through research, positioning, audience insight, and real-world strategy.
Duration
4 sessions
Level
Beginner to Intermediate No prior brand strategy experience needed. Built for creatives ready to move beyond execution and strengthen their strategic thinking.
Format
Offline
For whom
For designers, creatives, marketers, and freelancers who want to stop just making things look good — and start thinking like brand strategists.
About the course
From the brief to work worth seeing
Branding is more than picking colors and making things look good. This Brand Strategy Workshop takes you behind the visuals — into the thinking that shapes strong brands. You’ll learn how to approach real briefs, understand the “why” behind every decision, and build strategy before jumping into execution. Less guessing, more thinking like a brand strategist.
What you will leave with
- ✓Think about a brand strategically first, then visually. Connect the idea to what actually gets made, instead of treating the two like separate jobs
- ✓Take a real client brief and shape a position out of it that solves the client's problem, not just one you invented as a design exercise
- ✓Trace how a position carries all the way through to a final creative direction. Most self-taught branding work never makes that connection
- ✓Study real branding projects and what happened after they shipped, not theoretical case studies with no result attached
- ✓Build a brand from brief to delivery, the same four steps below, on a project of your own
Inside the course
A clear, step-by-step journey
01
Discovery & Creative Thinking
02
Big Idea & Positioning
03
The Brand Strategy
04
Project Showcase
Before you start
Frequently asked questions
No. This is strategic thinking: how a position gets built and carried through to a final direction. Works whether you're coming from design, marketing, writing, or none of the above yet
You'll leave with Mostafa's actual strategy process and real case studies behind you. That's not the same as a guaranteed job. The internship pathways and agency partnerships we're building are meant to close that gap, and the community stays open after the course ends. We won't claim an outcome we can't point to yet
You receive a completion certificate after meeting the attendance and project requirements for the announced round.
Use the WhatsApp button on this page. We will confirm the next round, schedule, location and payment steps with you.
Reserve your seat
Apply for this course
Fill this in and the team gets back to you on WhatsApp or email with the next round dates, the fee and how to confirm your seat.
Brand Startegy
4 sessions · Offline