Offline
Copywriting Course. Beyond writng catchy hooks
Copywriting
Four live sessions. Real briefs. Think like a strategist, write like a copywriter
Duration
4 sessions
Level
Beginner to intermediate. You don't need a single ad under your belt
Format
Live workshops and weekly briefs
For whom
For anyone who's tried a course before and still didn't know where to start, or hasn't tried yet and would rather not guess
About the course
From the brief to work worth seeing
A good hook and a catchy line might get your readers attention, but is it enough for your brand goals? The real job is figuring out what a brand actually needs to say, who needs to hear it, and the idea that makes them stop and actually listen Skip the "make it catchy" part, and get into the real thought process behind every copy, with step-by-step process, from breaking down a brief and finding the insight, to developing a positioning and turning strategy into campaign concepts, scripts and social copy. A good hook and a catchy line might get your readers attention, but is it enough for your brand goals? The real job is figuring out what a brand actually needs to say, who needs to hear it, and the idea that makes them stop and actually listen Skip the "make it catchy" part, and get into the real thought process behind every copy, with step-by-step process, from breaking down a brief and finding the insight, to developing a positioning and turning strategy into campaign concepts, scripts and social copy.
What you will leave with
- ✓Break down a brief and find the insight hiding inside it, not just the ask sitting on top
- ✓Tell strategy, positioning, and concept apart, and know which one's missing when an idea isn't landing
- ✓Build campaign ideas off the strategy first, not a clever line you're working backward to justify
- ✓Look at a real ad and explain exactly why it works, or why it doesn't
- ✓Get comfortable across different copywriting styles and script formats, not just one lane
Inside the course
A clear, step-by-step journey
01
Briefs, Insights & Positioning
02
From Strategy to Concept
03
Copy, Campaigns & Scripts
04
Editing & Building a Portfolio
Before you start
Frequently asked questions
Not yet. Payment happens over WhatsApp, using Vodafone Cash, bank transfer, or InstaPay. Message us and we'll walk you through it
No. This course starts from breaking down a brief, assuming nothing. All you need is curiosity about how an idea actually gets built
Request a full refund within 72 hours of your payment, as long as you haven't attended session one. After that, or after session one, payments are final
It gets you the skill and a portfolio piece you actually wrote. Mobtaker's community and the internship pathways we're building are the next step after that, but we won't promise an outcome we can't point to yet
Reserve your seat
Apply for this course
Fill this in and the team gets back to you on WhatsApp or email with the next round dates, the fee and how to confirm your seat.
Copywriting
4 sessions · Live workshops and weekly briefs